John & Alexis Hogan — Hutchinson, MN
Local Hutchinson. Built on Trust.
HCS Roof Rejuvenation is owned and operated by John and Alexis Hogan, with deep local roots in Hutchinson and McLeod County. They brought GreenSoy™ shingle rejuvenation to south-central Minnesota for a simple reason: most roofs being torn off in this climate aren't actually failing — they're drying out. Rejuvenation gives Minnesota homeowners a third option between "do nothing" and "spend $14,000 on a tear-off."
John and Alexis have lived and worked in the Hutchinson area for years — John previously running an exterior spray-coating business and driving semi across the Midwest, with Alexis managing the day-to-day operations. After watching neighbors get pushed into $14,000 tear-offs on roofs that weren't actually failing, they brought GreenSoy™ rejuvenation to McLeod County so south-central Minnesota homeowners finally have an honest, lab-tested third option.
Why Shingles Fail in Minnesota — and How GreenSoy™ Reverses It.
Oil depletion, not "old age."
Asphalt shingles are watertight because of the oils blended into the asphalt. Those oils keep shingles flexible enough to expand and contract with temperature swings, and they hold the granule layer in place. In a climate like Hutchinson's — deep-freeze winters, repeated freeze-thaw cycles, ice dams, summer hail, and high UV — those oils are stripped and cracked out years before the shingle structurally fails. The shingle then becomes brittle, curls, cracks, and starts shedding granules. Traditional roofing reads that as "your roof is old" and defaults to replacement.
What GreenSoy™ actually does.
GreenSoy™ is a bio-based, soy-derived treatment of plant-based polymers that bond with the asphalt itself. It penetrates rather than coats — soaking into the shingle, reactivating the tar strips, resealing the granule layer, and rebuilding UV protection. It's the same shingle, with its protective oil chemistry restored.
Independent lab results.
| Property tested | Result |
|---|---|
| Pliability | 100% improvement |
| Tear resistance | 16% increase |
| Granule adhesion | Up to 50% improvement |
| Fire resistance | 68% improvement |
| Hail impact (granule loss) | 0% granule loss |
Source: independent PRI laboratory testing (pri-group.com).
Plant-based chemistry
Soy-derived and USDA Certified Bio-Based — not a petroleum coating.
Independently tested
PRI lab data on pliability, tear, granule adhesion, fire, and hail.
Zero tear-off waste
~11M tons of asphalt shingles hit U.S. landfills each year. Rejuvenation avoids it.